Rad were asked to help out with various aspects of the new Virgin Media ad campaign.
We produced new brand assets for the campaign across all channels, animations for the TVC end frames and animated characters for the digital.
We pushed the boundaries of 2D/3D animation using image mapping techniques to create ultra-realistic animated characters from a single flat image. Our animations resemble traditional animatronics but at a fraction of the budget.
TV Ad SofaBear
TV Ad NightOwl