The 2014 campaign for Oxfam, created in partnership with RKCR/ Y&R. RAD created the digital outdoor part of the campaign using our specialist motion graphics and 3D animators. The biggest challenge here was achieve realistic movement from a static image. We spent hours, no, days creating natural, realistic, movement and adding the illusion of light so that the end result looked so real that it was not obvious that the image was originally static .

Oxfam ‘Lift’. Digital outdoor animation. from RAD London on Vimeo.