Premium Vodka brand, Grey Goose wanted an engaging centre piece for their Halloween party at Chi Underground in Chicago.

HALLOWEEN FUN @undergroundchi 💀 🎃💀

A video posted by Jaslene Gonzalez (@jaslenegonzalez) on

They commissioned a Magic Mirror installed in a gothic grandfather clock to entertain guests as they entered the nightclub. The mirror included an image sharing functionality that instantly uploaded images to an iPad for users to share via Instagram, Facebook, Twitter and email. 

Key objectives

Entertain guests

Social sharing


Social + email integration

Bespoke housing build

Nightclub environment